Mondowine

Mondowine

Mondowine started in 2005 and is an independent company within PrimeWine Group with its own sales organization and market. We manage logistics, stock and finances jointly with the other companies in order to create maximum coordination and to obtain an even more competitive financial backbone.

At Mondowine we work hard not only to find the wines and producers suitable for today’s market, but also to identify the ones who will have a place on tomorrows market. Mondowine is mainly aimed at younger, trend-conscious consumers and the Horeca market.

People’s attitude to wine has changed a lot in recent years as new generations of consumers have joined the market. Their consumption patterns are often completely different to previous ones. A great many entirely new forms of media, restaurants and ways to interact have come into being in the last decade, with an enormous impact on where, how and when we buy our wines. There is a strong trend towards a greater demand for quality and perfection, and at the same time a significantly wider selection and variation in both wines and distribution. Today’s customers are well-informed and skilled in making choices, and looking for the maximum balance between quality and price. This is completely in line with Mondowine’s own attitude. We have also come of age in the new wine culture where genuine quality and creativity are far more intriguing than intransigent tradition. The name of the wine does not determine whether a wine has value – rather, it is its taste, production, process and sensitivity to what the market is looking for that determines its worth. Many of our wines are innovative in multiple ways and are intended to appeal to the more trend-aware target groups.

Previously we have mainly worked with New World producers, but in recent years an increasing number of Old World producers have started working with us. What unites all our producers is their innovation – in their production methods, their choice of grapes and blend or in their marketing. Many of them also work with a distinct organic or biodynamic focus. We know that many of these wines will be the leading brands of tomorrow.